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What To Expect After Optimization
Website optimization is not an overnight cure to poor search engine rankings. It is a methodical step by step process designed to provide a website with all the major components it needs to rank well.
So what can a site owner expect after an optimization? Well
that depends on whether the site was optimized prior to launch or after
the fact. Once a website has been launched, certain things happen over
the next few months. First off, the website is crawled
and then subsequently indexed by the various search engines. If optimization
is in place prior to the crawl it is possible to show up in the search
On the other hand, if it was not optimized when the site was first crawled the site receives an unfavorable ranking and will remain buried in the SERP's until the site is crawled again thus replacing the old information with the newly optimized content.
In either case, once the site has been optimized the statistics will show a slow stream of traffic starting to find it's way to your website with search terms. This will continue to happen over the next year with the amount of traffic gradually increasing each month. If the site continues to grow so will it's ranking as other sites drop off or grow stagnant.
Website owners who have had a website online for a year or more prior to optimization will notice things happening much faster than those who have just launched a site. A site just starting out has no indexed pages and therefore must acquire them as time passes. A one year old website already has indexed pages. Granted, these pages might not rank well but at least they are part of the index. Optimizing the site now provides a better ranking for these already indexed pages driving them up the search results almost overnight.
Having your site optimized is only half the battle to owning a high ranking website. You will also need to run a link building campaign in order to increase your sites link popularity. Once you have an optimized website and a steady stream of new inbound links you can start the process of building organic listings in the search engines.
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