We design our websites using the current web standards and practices of today. Learn more about how we design our websites here!
Website Optimization is what makes locating a website in the search engines possible. Learn more about search engine optimization here!
We offer website hosting for small to medium sized companies. Check out our website hosting plans and maintenance packages here!
West Coast Websites offers a link building & marketing package suited for any website. Learn more about our marketing package here!
Optimization Menu
Link Building Campaigns
Links are what built the Internet. One site linking to another is how the the world wide web was created. Once search engines started to rank websites these links were looked at as a measure of popularity for a website.
Each link was considered a "Vote" for a website. The more links (votes) a web site had the higher the site ranked. In order to get another webmaster to link to your site, you had to to reciprocate with a link back to their site.
There are two different links in existence today. The first type of link is the "Reciprocal" link. The name of this link implies a relationship between two websites. Webmaster A makes an arrangement with webmaster B to exchange links between the two sites. I vote for you you vote for me.
The next link style is the "One Way Inbound" link and is considered even more valuable by search engines since there is no arrangement between the two webmasters. Webmaster A simply previews the content of webmaster B and finds it to be an excellent source for additional information. Webmaster A then links to webmaster B's site because he thinks it will benefit his visitors.
Webmaster A gets nothing in return for his link and this is why it is considered to be so important. Webmaster A is willing to link to webmaster B for nothing in return. The search engines see this link behavior and determine that this site must be good if other webmasters are willing to link to it without a reciprcal link.
At West Coast Websites we build both types of links. We know how important the one way inbound links are and we also know that sometimes the only way to get a good link is to reciprocate. We employ several different link building strategies and can deliver the high quality links a website needs in order to rise in the rankings.
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