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Website Optimization is what makes locating a website in the search engines possible. Learn more about search engine optimization here!
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Pay Per Click (PPC) vs. Organic Listings
When you use any search engine or directory to conduct a search there are two ways a website can wind up in the results.
- Pay Per Click PPC
- Organic Listings
A website conducting a PPC campaign is paying every time person clicks on their sponsored links. These pay per clicks can range anywhere from a few pennies to several dollars per click. For a business starting out this is sometimes the only way to deliver qualified traffic to the website until the Organic listings take hold.
Organic Listings are those which appear directly below the sponsored links. They cost the site owner nothing for each click but it is difficult to get into the organic listings. Organic listings are those determined by the search engine to be relevant to the query conducted.
In order to be listed in the organics a site must be optimized, have a strong inbound link count and present very relevant content for its visitors. Once these criteria have been met a site will rise naturally in the search results as long as the site continues to grow and receive inbound links.
At West Coast Websites we know how to develop inbound links which in turn increase organic listings. Increasing your organic listings can allow a company to reduce or move away from their existing Pay Per Click Campaigns thus saving money. Please contact us for more information regarding organic listings and inbound links.Learn What To Expect After An Optimization