Pay Per Click (PPC) vs. Organic Listings
When you use any search engine or directory
to conduct a search there are two ways a website
can wind up in the results.
- Pay Per Click PPC
- Organic Listings
A website conducting a PPC campaign
is paying every time person clicks on their sponsored
links. These pay per clicks can
range anywhere from a few pennies to several dollars
per click. For a business starting out this is
sometimes the only way to deliver qualified traffic
to the website until the Organic listings take
hold.
Organic Listings are those which
appear directly below the sponsored links. They
cost the site owner nothing for each click but
it is difficult to get into the organic listings.
Organic listings are those determined by the search
engine to be relevant to the query conducted.
In order to be listed in the organics a site
must be optimized, have a strong
inbound link count and present very relevant content
for its visitors. Once these criteria have been
met a site will rise naturally in the search results
as long as the site continues to grow and receive
inbound links.
At West Coast Websites we know how to develop
inbound links which in turn increase
organic listings. Increasing your organic
listings can allow a company to reduce or move
away from their existing Pay Per Click
Campaigns thus saving money. Please contact us
for more information regarding organic listings
and inbound links.
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