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Website Optimization is what makes locating a website in the search engines possible. Learn more about search engine optimization here!
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Optimization Menu
Search Engines & Optimization
Search Engines are giant databases of website content. Think of them as directories where one can search for a particular phrase or term and have a set of specific results returned and ordered by relevance.
These search engine results are shown in the form
of links. These links point to the website where one might find the
requested information. It is the search engines job to return only those
results that best match the search term.
In the above diagram the links in the red boxes are "Sponsored Links" and are paid for by advertisers. These paid for links are part of a pay-per-click (PPC) campaign. Each time a visitor clicks on one of the sponsored links the advertiser is charged for the click.
The remaining results are "Organic" listings and are a direct result of website optimization efforts. They cost the website owners nothing per click but it's difficult to get to the top of these search engines.
It is the job of these search engines to produce relevant results for it's visitors. It does this by ranking websites based on a calculated formula called an algorithm. Only the best websites make it to the top of the search engine results pages (SERP's). The only way to make it there is to have your website optimized.
Learn more
about Pay Per Click & Organic Listings