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What Is Website Optimization
Websites and optimization are a difficult subject to discuss. In order to understand the difference between an optimized website and one that is not, let us compare the two advertisements below which might appear in the classified section of your local newspaper.
- Car for sale - 2003 chevy camaro, good tires, stereo, runs good, has 83,000 miles, red, 8 cylinder, 2 door. $10,000
- 2003 Chevy Camaro For Sale - Only 5 years old and runs like a top! Awesome stereo system, Fire Engine Red with an 8 cylinder power house. 2 Door coupe, just broken in with only 83,000 original miles.
Both advertisements will run in the classifieds. As you can see ad#2 draws your attention to it more than ad#1. The bold words, red font, underlined words and catchy phrases make advertisement #2 more attractive to the reader than advertisement #1 even though both convey the same information.
Ranking A Website In The Search Engines
Now let's consider search engines and how they rank websites. A search engine spider visits each of these advertisements. The spider soon realizes that the same information is present in both advertisements. Both ads cannot rank equally as well so one must be ranked #1 and the other #2. The search engines realize ad#2 reads, looks, and conveys the information better than ad#1 so it gets the top ranking.